Watch Authentication

Help Center's Authentication Process

Watch authentication is the most important factor when purchasing inventory at The pre-owned watch industry is growing exponentially each year, with millions of new timepieces entering circulation. Now more than ever, a pre-owned luxury watch specialist is responsible for the authentication, verification and presentation of each and every watch. The number one goal at is to provide our clients with a transparent, honest and accurate assessment of each timepiece offered have for sale.  For this reason, visitors will never see a watch listed on unless that timepiece has been submitted to an exhaustive quality control process comprising a battery of stringent tests. This process is a direct by-product of watchuwant's 15-year hands-on experience with the products of all major and minor luxury watch brands.

How We Authenticate Watches

Key procedures are followed by the Sales or Operations staff in order to make a preliminary determination that a watch may not be authentic.


A.) Has WUW transacted successfully with this seller before?

B.) Is this a seller known to obtain his watches from reliable sources, i.e. authorized dealers or high-end jewelry stores?


A replica watch may seem well-constructed and may use materials similar to those employed by the manufacturer. In other words, there are "good" fakes on the prowl; apparent quality is an unreliable guide to authenticity. However, some replicas are made badly, or from inferior materials, and these can be readily identified.'s Operations and Watchmaking Departments scrutinize cadidate timepieces for the following telltales:

Pitted metal. Poor-quality metal will corrode and age badly. -Blurry text/numerals/markers on the dial. All printing should be crisp. -Poorly stamped logos on crown, buckle, or caseback. -Gold-colored metal, or gold plating, instead of solid gold, on a watch purported to be gold. -Indications that the movement does not fit well in the case (e.g. rattling noises when the watch is gently shaken, misaligned date indicator, entire dial rotated).

Function. Many replica watches function as well as the originals and might even use identical movements; many manufacturers use standard movements that are readily available or easily duplicated. However, a poorly-made counterfeit may not function as it should. Some key clues include the following: quartz movement for a watch that should be mechanical; chronograph pushers that do not operate chronograph functions; pushers and crowns that perform no actual function.

Provenance. Where was the watch purchased? Is there an original sales receipt from a reputable dealer that can be matched to the watch? Is the watch accompanied by matching manufacturer papers (i.e. warranty certificate/card, chronometer certification, special edition certificate, etc)? A blank warranty document is not proof of authenticity, and neither are a matching instruction book or box set; spare instruction books and boxes can be purchased. Red flags include the following seller claims: purchased from pawn shop; received as gift with no documentation; received as payment for a debt; found. All of these signs are recognized with consequence by watchuwant's team of watch industry professionals.


A.) knows the obvious warning signs, but our team never assumes that that fakes will be spotted easily. Director of Sales, Tom Sutor, and Director of Operations, Marc Imberman, have each handled thousands of watches and act as a irreplaceable resource to authenticate not only watches, but box sets, papers, straps, and manufacturer accessories. The authentication process leverages the industry-leading Watch Certification Services website,, to search for reported fakes. Each candidate for purchase is compared against the database's vast record of the manufacturer name, model reference, and specific serial numbers of known counterfeit watches. If the watch has been reported as a fake, the site will flag it. Moreover, because many counterfeits - even the convincing examples - employ known serial number ranges or may be based on a single valid serial number known to be employed in forgeries, WCSA searches can lead to flagging of a watch that employs such tactics even when that specific example has not been recorded in the database.

B.) The photo archives represent an unrivaled record of authentic watch appearance, factory accessory kits, and factory documents of provenance. has been in business for over 15 years and has assembled an extensive archive of over 100,000 original images. The company's access to this exclusive documentation grants it a frame of reference that no competitor in the pre-owned and vintage luxury watch sector can equal. We use these photos to compare against a watch in question.

Not all variations are indicators of a fake; team members employ tools in combination to obtain the highest degree of certainty; they also consult original equipment manufacturers - the factories.

watchuwant reaches out to its network of colleagues throughout the luxury watch industry. A telephone call to a manufacturer’s boutique, an authorized dealer, or even the official repair center often yields valuable information about a watch’s features, box set, strap, and accessories. In some cases, sending the watch to the manufacturer for authentication is the only definitive way to identify a replica. This would be coordinated through the Operations Department. In the end, there is no substitute for inspection by an experienced professional watchmaker. 

Following extensive documentation and a preliminary intake inspection of authenticity, a candidate watch will be forwarded to the Watchmaking Department for in-depth evaluation of authenticity, aesthetic condition, and functional integrity. Led by former Hublot and Chopard master watchmaker Michael Michaels, CW-21, the Watchmaking Department is a fully-equipped luxury watch service center with comprehensive professional certifications and factory parts accounts for many major brands. This is the ultimate vetting measure, and it is one that smaller players or those without in-house watchmaking expertise cannot deliver to clients. As with every other phase of the authentication process, vetting in the Watchmaking Department is a function of outstanding personnel with exceptional ability and experience. The product of their process is Peace-of-Mind for our clients.

Terms & Conditions of Sales

Any and all claims and/or disputes of any kind that in any way relate to, arise from or are in connection with i) any item sold by or listed by Watch-U-Want, Inc. or ii) your purchase or attempt to purchase any item from Watch-U-Want, Inc., shall be governed by the laws of the State of Florida and shall be litigated, if at all, solely and exclusively in a court of law within Broward County, Florida, to the exclusion of any other court where suit might otherwise be brought. Watch-U-Want, Inc. shall not be responsible for any damages other than the actual price paid to Watch-U-Want, Inc. for the item purchased and purchaser hereby waives any and all claims for lost profits or special and consequential damages. Purchaser shall be defined as any person or entity that purchases, attempts to purchase or claims damages of any kind which relate to, arise from, or are in connection with any item sold by or listed by Watch-U-Want, Inc. Watch-U-Want, Inc reserves the right to decline, an offer , or to not sell a particular watch. will not be responsible, or held liable for any mistakes to listings,misprints, or typos, made by a Watch-U-Want, Inc representative. Watch-U-Want processes payments for purchase and trade watches within five (5) business days of deal details being finalized.

Watch U Want, Inc. sells authentic swiss watches and will trade or buy your used watches. We are not affiliated in any way with Panerai, Rolex, Cartier, Richemont Companies, V.L.G,, or any of the brands of watches we sell. Please note: We are not an authorized dealer or distributor of Panerai or any other brands of watches for sale.